For freelancers and academics, the public name you display on your profile page must be your full and real name, composed first by your first name and then by your surname. Only corporate members may use the company name and academics who manage the page on behalf of the organization they work for. Initials always starting with capital letters, the rest in lower case letters. Please, avoid putting your nickname in the name field. If you desire to make your nickname visible (and searchable via search engine), you may do so by adding it to your tagline. This holds even if you are used to signing and publishing your work under a pseudonym.